Shifting consumer perspectives have pushed cheese deeper into competitive snack market
A growing preference for natural, authentic cheeses and continued demand for convenience are reshaping the cheese industry, as reported in Cheese: US Market Trends and Opportunities from market research firm Packaged Facts.
In recent years, marketer positioning of cheese as a natural and protein-packed alternative to processed snacks in the shelf-stable aisles have made cheese a growing contender for the snacking dollar. Brands have been capitalizing on this opportunity by packaging their cheese in more convenient forms for on-the-go snacking for adults and children.