Walmart plays pivotal leading role in click-and-collect retailing
Brick-and-mortar retailers have fought back against the online tide by executing innovative strategies that play to their traditional strengths while providing consumers with an increasingly seamless omnichannel shopping experience. By allowing consumers to choose between internet-only home delivery, in-store shopping and purchasing, and online ordering with store pickup, retailers can deliver a win-win, notes market research firm Packaged Facts in the new report Walmart US Strategies and Shoppers.
“Giving customers a variety of options allows traditional brick-and-mortar merchants to leverage their store locations in new ways, drive much-needed online traffic back into the store, and give consumers a broader range of shopping and purchasing choices that make the retail experience more convenient and puts more choice in their hands,” says David Sprinkle, research director for Packaged Facts.