Plant-Based Water Makes Waves in US Beverage Market
Desire for healthier sources of protein across categories drives plant-based trends
Consumers are looking for plant-based alternatives across most food and beverage categories—in most cases driven by a desire for healthier sources of protein or to suit vegan, vegetarian, and flexitarian diets, reports market research firm Packaged Facts, in the recent study US Beverage Market Outlook 2019.
In the beverage industry, juices are most suited to delivering plant-based benefits. Nevertheless, water producers have been blurring boundaries between juice and water by infusing their products with fruits and vegetables.