Lycored research shows “cardiovascular calm” messaging has consumer appeal
The idea of “calm” resonates with consumers of products for cardiovascular wellness, research has shown. Lycored surveyed 505 men and women in the US and the UK All were over the age of 50, the age group most likely to purchase supplements for cardiovascular wellness.
Consumers were asked what they saw as the most important ways to promote their cardiovascular wellness. Scoring highest was nutrition, with two-thirds (67%) saying they had improved their diet in order to protect their cardiovascular health. This was higher than the number who had increased their exercise levels (53%).