The uptick in plant-based food consumption hints at broad trend of consumers eating more vegetables, while maintaining some amount of animal protein in their diets
American consumers are eating more plant-based foods these days, especially adults under age 35 and those actively following a specific diet. This is according to findings published in the new report Vegan, Vegetarian, and Flexitarian Consumers by leading market research firm Packaged Facts.
Rather than presumably indicating an increased adoption of vegan or vegetarian lifestyles, the uptick in plant-based food consumption hints at wider acceptable of flexitarianism.