Nightfood Wins Real California Milk Excelerator Competition
Sweetkiwi awarded $100,000 in marketing support as runner up in California Milk Advisory Board and VentureFuel's Partnership to drive dairy product innovation
Nightfood claimed a sweet victory as grand prize winner of the Real California Milk Excelerator dairy innovation competition during a live pitch event . The competition, created in 2019 by the California Milk Advisory Board (CMAB) and VentureFuel to fuel innovation in new dairy product development, is a global search for the very best emerging products to bring to market using California milk and dairy ingredients. As grand prize winner, Nightfood will receive $150,000 in resources and funding to bring their sleep friendly ice cream novelties to hotel locations across the US.
As presented by founder and CEO, Sean Folkson, a self-identified night snacker and former insomniac, Nightfood's mission is to help nighttime snackers around the world satisfy their hard-wired cravings in a better, healthier, and more sleep-friendly way. The company recently completed a successful pilot program with a leading global hotel chain to introduce Nightfood ice cream pints into hotel lobby shops across the country. Excelerator prizing will be used to help grow distribution for a novelty version of the ice cream in the hospitality channel.