Suja Life Acquires Vive Organic
Pioneer of cold-pressed juice and juice shots welcomes fast-growing immunity-boosting juice shots brand as consumers look for more wellness beverage options
Suja Life, LLC, a Paine Schwartz Partners portfolio company and the California-based manufacturer of cold-pressed organic juices and juice shots, announced its acquisition of Vive Organic, a brand of immunity-supporting juice shots created by holistic medical professionals. Financial terms of the transaction were not disclosed.
Founded in 2015, Vive Organic is the pioneer in cold-pressed and plant-powered 2oz ready-to-drink wellness shots made from organic and sustainably sourced super-herbs. Its employees work alongside a team of holistic medicine doctors that helps identify the highest quality functional ingredients from around the globe and craft them into concentrated shots consumers can trust. Vive Organic's beverages are organic, non-GMO, gluten free and vegan and offered in thousands of blue-chip retailers across the United States, such as Whole Foods, Target, Kroger and Albertsons, along with being offered online through Amazon.
Vive Organic's offerings complement Suja's portfolio with a focus on doctor-crafted juice shot blends that support the immune system. As a unified portfolio, both brands will benefit from improved operational capabilities, enhanced marketing and sales efforts, extended innovation reach, and benefits of scale. The Vive Organic team, including Chief Executive Officer and Co-Founder, Wyatt Taubman, will partner with Suja's leadership to maintain the brand's successful momentum in the market.
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