With the introduction of Sweet Slumber and Drinking Chocolates, the company demonstrates its commitment to innovation in response to consumer demand for functional, better-for-you beverages.

Vegan Rob's launched bagged teas to help solve mental health issues for root-causing personalized behaviors from loneliness, boredom, anxiety, depression, obesity, insecurity, lack of confidence, and sleep deprivation.

Available in two flavors, Blueberry Pomegranate and Strawberry Acai, the new Daily Probiotics are made with real fruit and organic low fat milk, all for only 60 calories.

So Good So You’s line of cold pressed juices are made with wholesome ingredients, and are 100% organic, non-GMO and contain 1B probiotics in every bottle, according to the company.

The BCAA and Collagen lines each are available in multiple flavors such as Lemon, Pink Guava, Cucumber and Mixed Berry. The Alkaline line is unflavored, is 9+ pH and is electrolysis-free, the company says. 

Zevia Kidz come in kid-sized cans with classic Disney characters and feature the Disney Check, which helps families easily identify better-for-you choices. In addition, the beverages are Non-GMO Project Verified, gluten-free and caffeine free.

Koia Coffee gives consumers a nutritious, plant-based option as an alternative to sugar-reliant options, and is available in three flavors: Vanilla Latte, Mocha Latte and Salted Caramel.

Consumer expectations are a fast-moving target that influence innovation within the beverage industry.

Odwalla Zero Sugar smoothies are available in Dark Choco-Berry, Strawberries & Cream and Vanilla Matcha for a suggested retail price of $3.49 per 12-fluid-ounce bottle.

In addition to BCAAs, the product will include additional functionality with ingredients of tart cherry, Vitamin D3, electrolytes and 100mg of caffeine.