Molson Coors Beverage Company to serve as exclusive distributor
May 5, 2021
A multi-faceted team of fitness, health and beverage industry changemakers, Dwayne Johnson, Dany Garcia, Dave Rienzi and John Shulman, announced the launch of ZOA™, a new healthy energy drink set to make waves in the category.
EVOLVE® plant-based protein renews partnership with National Park Foundation
April 21, 2021
EVOLVE plant-based protein reformulated its portfolio of ready-to-drink protein shakes and announced its continued commitment to the National Park Foundation (NPF). EVOLVE aims to connect people to the outdoors through access and inspiration, and this partnership helps bring shared missions to life in service of helping to protect the outdoors for everyone.
New drink is the latest addition to LIFEAID's recently launched line of powdered beverages
April 21, 2021
LIFEAID Beverage Co., maker of functional beverages sold in both can and powder form, introduced its first sleep enhancement product: DREAMAID GO! The powdered drink is the latest addition to LIFEAID's recently launched line of powdered beverages and is the brand's first to address another daily activity all consumers have in common: resting and recharging.
The new water beverage features 10% of the recommended daily value of Zinc
April 14, 2021
LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, debuted LIFEWTR Immune Support, a new water beverage with 10% of the recommended daily value of Zinc, aiding normal immune function.
New beverage offers citicoline and caffeine for a mental boost and zinc to help with immune support
April 6, 2021
LeBron James is an integral partner behind the launch of MTN DEW RISE ENERGY, a new kind of energy drink specifically formulated with ingredients to kick off the morning with a mental boost, immune support, and zero grams of added sugar.
The beverage is made from milk, and delivers hydration from an approach backed by science
March 30, 2021
GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.
New hydration beverage comes in response to consumer demand for lower calorie, lower sugar functional beverages
March 24, 2021
Electrolit, a premium hydration beverage made from pharmaceutical quality grade ingredients, launched its Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will ship across the US in three flavors: Berry Blast, Lemon Breeze and Fruit Punch Splash.
Ringing in the New Year is a time for reflection and re-evaluation of life choices. Many consumers start by setting goals for self-improvement to make the coming year better than the last. After a tremulous 2020, improving overall health and wellness is at the top of the list.
The new line features whole-plant efficacious herbs to support physical, emotional and mental health
February 24, 2021
Numi Organic Tea announced the launch of its new Stay Healthy Line. Featuring efficacious plants like echinacea, elderberry, dandelion root, kanna leaf and burdock root, the line contains potent herbal blends developed to support immunity, combat common cold symptoms, and help users relax during a time when consumers are increasingly seeking out physical and emotional wellbeing.