Let’s face it. Turning the page on a new calendar year doesn’t mean leaving behind all that happened before. Last year found consumers still adjusting to two years of COVID pandemic impacts.
Today’s consumers still balance so many real-life issues and ideals. Most look for overall money-saving value and continue to reduce non-essential spending at restaurants, grocery stores, and on alcohol. And when it comes down to supermarket in-aisle purchase decisions, they’re not only weighing price but also competing interests for a new or novel experience (with unique flavors, ingredients, textures, colors and taste); essential, functional benefits for physical and mental health; and even environmental health for the planet.