Greg Steltenpohl Pragmatic Visionary Award Presents First Grant to a Regenerative Organic Certified Food Company
SIMPLi is an ethically-sourced ingredients company with a larger mission of tackling a fraudulent international supply chain
The Greg Steltenpohl Pragmatic Visionary Award announced the inaugural recipients of its $100,000 annual grant are Sarela Herrada and Matt Cohen, co-founders of SIMPLi, which sources Regenerative Organic Certified® (ROC) pantry items from around the world. The Award, honoring Califia Farms and Odwalla founder Greg Steltenpohl, seeks to encourage and support innovators, entrepreneurs, and change makers building a more positive, plant-centric food system.
"The breadth of Sarela and Matt's aspiration to offer a full pantry of regenerative organic foods, enthusiasm for human engagement at farm-level, and grit to grow SIMPLi as a profitable and sustainable endeavor is truly admirable," said Eli Steltenpohl, board of directors at the Steltenpohl Family Foundation and Califia Farms. "Their efforts embody the aspirational values our award seeks to encourage and we believe their success will inspire others to join in building a healthier and more just food system."