Global-branded food company introduces effort to foster and showcase companywide innovation
Hormel Foods Corporation, a Fortune 500 global branded food company, announced the launch of The Originate Initiative, a companywide effort to showcase the insights-led innovation happening across the company's products and processes and the inspired people bringing them to life. Through multiplatform storytelling, thought leadership and collaborations with partners and customers, The Originate Initiative will advance and highlight the leadership of Hormel Foods in the ever-evolving food industry. The initiative's April 21 launch date coincides with the United Nations World Creativity and Innovation Day.
The Originate Initiative will showcase the company's approach to enterprise-wide innovation, as well as information from the company's newest center of excellence, Brand Fuel, which works to ensure that company decisions and investments are guided by insightful market analysis and a deep understanding of where and how consumers shop and eat.