Bakery innovation expands sustainable food options for customers nationwide
Upcycled Foods, Inc. (UP, Inc.) announced the launch of upcycled bread items co-developed with Kroger for its Simple Truth™ store brand. Designed from scratch, the innovative upcycled bread line includes two SKUs that tap into consumers’ demand for nutritious and sustainable food options. Both Upcycled Certified™ breads contain 10% of ReGrained SuperGrain+®, UP, Inc.’s flagship ingredient. ReGrained SuperGrain+® contributes unique flavor depth, naturally fortified nutritional attributes, and an authentic sustainability story.
The month of April marks two auspicious moments that draws attention to the disturbing fact that 35-40% of the global food supply is wasted each year. UP, Inc. celebrates Food Waste Prevent Week (April 10-16) and Stop Food Waste Day (April 26) by showcasing the new upcycled bread line as a solution to building a zero-food waste economy.