World Taste & Smell Association webinar features trendsetters in the world of scent
The World Taste & Smell Association (WTSDA) has teamed up with smell scientist, entrepreneur, and author Avery Gilbert to present a webinar titled “Unleash Your Sensory Potential: Smell Edition,” featuring guests from the world of scent innovation. The webinar will examine how harnessing the power of all the senses can drive innovation and elevate our everyday lives.
“Multisensory design is a unique and effective means to engage consumer interest and boost product satisfaction,” said Amy Marks-McGee, a World Taste & Smell Association Board member and Founder of Trendincite LLC. “This panel will provide insights and examples.”