New Cereal Products Meet Health and Indulgence Criteria
This month’s survey of products include cereal made with vitamin D, mini size indulgent cereals and celebrity cereal products
Excellent Source of Vitamin D Kellogg Company, Battle Creek, Mich., extended its Rice Krispies brand with Kellogg's Rainbow Krispies that feature a new shape, fruity aroma and as many as six colors. Officials say it Kellogg’s first fruity cereal to provide 20% daily value of vitamin D. It's also made with 8g of whole grains and fortified with nine vitamins and minerals per serving. "When we discovered six in 10 Americans want to add more vitamin D to their diets, we knew infusing this key nutrient into a fun breakfast option would be a great way to solve this need for many of our fans," said Laura Newman, Kellogg senior director of brand marketing.
Summertime—by the Spoonful Magic Spoon Inc., New York, N.Y., is known for thinking “outside the box” with limited-edition cereal varieties. Its latest two limited-edition flavors debuting in May are Chocolate Chip Cookie and Oatmeal Cookie. Magic Spoon cereal is keto-friendly, has only 5g net carbs per serving, plus 12-14g complete protein, and no sugar or artificial ingredients. The brand is beloved by its 400k+ Instagram followers plus celebs like Shakira, Amy Schumer & Odell Beckham Jr. Chocolate Chip Cookie and Oatmeal Cookie will be available for purchase at magicspoon.com for $39 (case of four) / $54 (case of six).