Synergy Flavors uses IFT First 2023 to showcase what’s next in food and beverage
Breakfast Expanded is one of the “Next Wave” macro trends Synergy Flavors will showcase IFT, which runs July 16-19 at Chicago’s McCormick Place. Next Wave is a future-looking trendspotting tool Synergy Flavors created to enable innovation teams to get ahead of macro changes in consumer behavior.
We introduced you to Next Wave last year and continue to identify new consumer trends, interpret what the trend could mean for food and drink, then implement these trends through concept development and flavor creation.