Refreshing, juicy, sweet, tangy and tart, citrus can encompass a wealth of taste experiences in one bite or sip. This range has made citrus flavors popular with consumers, especially in the beverage aisle. New varietals coming to the forefront present great growth opportunities for citrus, especially when coupled with consumers' shift toward food and beverage exploration. In fact, recent market research predicts that the North America citrus flavors segment will have a CAGR of 3.84% during 2022-20271.
To pinpoint consumer-preferred flavor nuances within the citrus space, ADM recently conducted an in-depth survey studying regional preferences and perceptions of citrus. The “Unfolding Citrus” study uncovers specific citrus flavor narratives across North America, EMEA and APAC regions, specifically drilling into which beverage categories are most promising.