This featured collection of new sauce innovations includes a Smoky Maple Chipotle marinade, hot sauces and a new pasta sauce line
This April saw The Kraft Heinz Company introduce its HEINZ Hot line, including three Spicy Ketchup flavors and the first-ever HEINZ Hot 57 Sauce. Options include Chipotle (medium), Jalapeño (hot), and Habanero (hotter). Meanwhile, the new HEINZ Hot 57 Sauce offers a twist with red jalapeño.
“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, Brand Manager, HEINZ Innovation at the Kraft Heinz Company. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases.”