While a number of health watchdogs have pointed out that Americans still fail to eat enough produce, according to a 2021 survey by the CDC, more than two-thirds (67.3%) of adults aged 20 and above eat fruit “on a given day,” with fruit consumption about 10% higher among women—70.5%—than among men (63.8%).
In its “Top Trends 2023” report earlier this year, Innova Market Insights revealed that today’s consumer “is increasingly invested in the source of food as it ties in with major global concerns of health, sustainability and waste.”