While culinary fads might grow and fade, one aspect is constant: Flavor will always trump any other aspect of a product. If the item is new, unusual, sports a specific benefit, or ties into the latest fad and sells a million units upon launch, if the flavor profile isn’t top-notch, purchases will plummet precipitously.
Keeping up with flavor trends in this globalized era of constant and viral information can be challenging. After all, these days a single online influencer can spur the interest of millions of consumers with a single tweet. Nowhere is this more evident than among the so-called Gen Z demographic, a generation of adults in their late 20s and younger, with some of the highest purchasing power and the strongest trend impact.