The new line marks first innovation line to launch under the newly unified Kraft Sauces brand
Kraft brand added five aiolis and sauces to its diverse product portfolio with the new Creamy Sauces line. Creamy Sauces marks the first innovation line to launch under the new Kraft Sauces rebrand, which consolidates all sauces, spreads, and salad dressings under one family for the first time. Alongside the new product line, Kraft Sauces launches its first logo change in 10 years, boldly redesigned packaging, and a first-ever unified brand platform.
Aiolis have resonated in the culinary scene recently, with 77% of consumers expressing interest in trying new aioli flavors.¹ The Kraft Creamy Sauces line brings this fan-favorite sauce to home kitchens across the country, adding a punch of rich flavor to culinary classics, from French fries and sandwiches to onion rings and more. The line-up includes new Smoky Hickory Bacon Flavored Aioli, Chipotle Aioli, Garlic Aioli, Burger Aioli, and Buffalo Style Mayonnaise Dressing.