Hill Beverage Co., co-founded by CEO Jake Hill and Snoop Dogg, is debuting Do It Fluid, a beverage line that offers an alternative to alcoholic beverages and traditional smoking.
The joint venture between Hill Beverage Co., Snoop Dogg and Death Row Records will feature four flavors: Blood Orange, Blue Razz, Cherry Limeade and Peaches N Honies, available in 12-oz. slim cans with 25 mg CBD and 8-oz. mini cans with 5 mg CBD and 3 mg delta-9-THC. Debuting under Death Row Records and Dogg lbs labels, the product will be available soon. Hill Beverage Co. also has plans to expand in-store offerings nationwide through 2024.