Tastepoint by IFF hosts “FirsTaste” event to showcase new flavors, food, beverage concepts
This April saw Tastepoint by IFF host its “FirsTaste” event in Philadelphia at the Pennsylvania Academy of the Fine Arts (PAFA). The two-day event brought more than 200 food and beverage industry attendees together on a unique discovery journey themed, “A Canvas for Creation.” It featured new concepts, flavors and ingredients designed to help them grow their product portfolios and craft solutions for the future.
Two experience rooms showcased Tastepoint’s creativity and expertise. The “Panoptic Palette of Possibilities Experience Room” focused on trend-driven innovation with tasting sessions and interactive activities, and the “Tasting Notes Experience Room” showcased a carefully crafted multi-element experience combining sensory science, music and taste.