Anderson will be accountable for the company's global portfolio of advertising, media and marketing partners
September 26, 2014
In this position, Anderson, 60, will be accountable for the company's global portfolio of advertising, media and marketing partners and oversee the teams responsible for Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital for the company's global and regional Power Brands.
Metrics include mindful snacking, sustainability, communities and safety
September 18, 2014
Mondelez International issued its first report highlighting the company's progress against its global well-being goals. The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety.
Kraft Foods Inc. says shareholders approved the name “Mondelez” for its new global snack food business, which may put to rest the snickering that initially greeted the name.