Commitment covers cookies, cakes, icings, and other baked goods, with natural color alternatives designed to meet clean-label demand and maintain performance standards
The commitment underscores ongoing demand for clean-label formulations and regulatory readiness, particularly as scrutiny of synthetic colors increases. The company is adopting natural color sources while focusing on maintaining product performance in terms of texture, taste and visual appeal.
Approval marks the fourth natural color additive greenlit in two months as part of the administration’s “Make America Healthy Again” initiative to phase out petroleum-based dyes from the food supply.
The FDA action is in line with US Department of Health and Human Services Secretary Robert F. Kennedy, Jr.’s priority to work with industry to phase out the use of all synthetic, petroleum-based dyes from the nation’s food supply
Company advances decade-long clean-label journey, pledging fully synthetic color-free recipes as part of its commitment to consumer-driven innovation and ingredient transparency
"Consumers enjoy a wide variety of foods and beverages as part of their daily diet. They want choice and value shaped by a dynamic – and highly personal – combination of nutrition, quality, price and convenience,” said Marty Thompson, CEO of Nestlé USA.
There is a finite amount of natural food color resources. Right now, there is not enough natural supply to completely replace the synthetic color in the market.
The move signals a significant shift in food policy that could impact product formulations across a wide range of categories, particularly those targeted toward children.
Nascent technology is key to the industry’s shift from high costs toward a more affordable and sustainable path to meet consumers’ demand
September 4, 2015
The multi-billion dollar flavors and fragrances (F&F) industry is increasingly tapping biotechnology and synthetic biology to reinvent itself from an unsustainable high-cost, high-risk path, according to Lux Research.
When new beverage company Golazo Inc. entered the market offering “healthier natural sports and energy drinks,” it made the introduction with several flavors of beverages designed to provide hydration, electrolyte replacement and quick energy.
Centerchem used IFT 2014 to announce an agreement to distribute Chefmaster natural and synthetic colors.
June 23, 2014
Centerchem used IFT 2014 to announce a worldwide distribution agreement with Chefmaster, Fullerton, Calif. Officials say the deal includes Chefmaster’s complete line of natural and synthetic colorants in a broad range of dispersions and solutions, in addition to FD&C lakes and dyes.