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McDonald’s and Kraft Foods, Northfield, Ill., are giving coffee lovers a new way to enjoy their favorite cup of java in the comfort and convenience of their own homes McCafé packaged coffee is available in grocery, mass merchandise, club and drug retail locations across the United States.
Kraft will replace the synthetic colors with those derived from natural sources like paprika, annatto and turmeric. These recipe changes are the latest steps in the Kraft Mac & Cheese journey to delight consumers with on-trend updates to meet consumers' changing lifestyles and needs.
The supermarket industry's "center store" of shelf-stable and frozen products is hardly sedentary. Take sriracha hot sauce, as the center store very much did.
Kraft Foods Group, Inc. announced management changes that will position the company for future growth and success. George Zoghbi, currently Vice Chairman, Operations, R&D, Sales and Strategy, has been named Chief Operating Officer.
Kraft Foods Group, Inc. announced that its board of directors has named John Cahill, Chairman of the Board of Directors, to the position of Chairman and Chief Executive Officer of Kraft Foods.
Wow. Mattel Inc. certainly threw the marketing world for a loop. To mark the end of X Games Los Angeles 2012, the toymaker set up a life-size, orange Hot Wheels race track, complete with a set of 60-foot-tall double vertical loops. The closing event featured two stuntmen racing real cars—speeding upside down through the loops and then over ramp jumps to the finish line.
Packaged food giant Kraft Foods, Inc outlined the key drivers and benefits of its decision to launch two independent public companies before year-end 2012.
Food giant Kraft Foods, the owner of Cadbury, has warned it will increase the prices of its products again this year because of higher raw material costs.