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Home » Keywords: » Kraft Foods

Items Tagged with 'Kraft Foods'

ARTICLES

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Kraft Macaroni and Cheese Changes its Name, Iconic Blue Box

The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging
June 24, 2022

The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile.


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Kraft, Heinz Complete Merger

The transaction creates the third-largest food and beverage company in North America
July 6, 2015
The Kraft Heinz Company announced the successful completion of the merger between Kraft and Heinz.
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The Kraft Heinz Company Senior Leadership Team

Executive team to strengthen brands and global infrastructure
July 2, 2015
The announcement of The Kraft Heinz Company’s senior leadership team marks another major milestone in the soon-to-be-completed merger.
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McDonald’s Packages Coffee for Retail

New item is available in ground, whole bean and K-Cup formats
May 29, 2015
McDonald’s and Kraft Foods, Northfield, Ill., are giving coffee lovers a new way to enjoy their favorite cup of java in the comfort and convenience of their own homes McCafé packaged coffee is available in grocery, mass merchandise, club and drug retail locations across the United States.
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Kraft Macaroni & Cheese to Remove Synthetic Colors

In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors
April 20, 2015
Kraft will replace the synthetic colors with those derived from natural sources like paprika, annatto and turmeric. These recipe changes are the latest steps in the Kraft Mac & Cheese journey to delight consumers with on-trend updates to meet consumers' changing lifestyles and needs.
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Hipster Ketchup, Heinz, and Kraft

While international flavors such as sriracha supports the center store, food trends shaping what America eats favor fresh, natural, and local foods
March 27, 2015
The supermarket industry's "center store" of shelf-stable and frozen products is hardly sedentary. Take sriracha hot sauce, as the center store very much did.
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R&D Among Kraft Executives Shifts

Strategy positions company for future growth
February 13, 2015
Kraft Foods Group, Inc. announced management changes that will position the company for future growth and success. George Zoghbi, currently Vice Chairman, Operations, R&D, Sales and Strategy, has been named Chief Operating Officer.
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Kraft Appoints Cahill as CEO

Cahill will succeed Tony Vernon who will retire in late December
December 18, 2014
Kraft Foods Group, Inc. announced that its board of directors has named John Cahill, Chairman of the Board of Directors, to the position of Chairman and Chief Executive Officer of Kraft Foods.
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dairy  products

Need for Speed

August 21, 2012
Wow. Mattel Inc. certainly threw the marketing world for a loop. To mark the end of X Games Los Angeles 2012, the toymaker set up a life-size, orange Hot Wheels race track, complete with a set of 60-foot-tall double vertical loops. The closing event featured two stuntmen racing real cars—speeding upside down through the loops and then over ramp jumps to the finish line.
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Kraft’s Splitting Reasons

September 9, 2011
Packaged food giant Kraft Foods, Inc outlined the key drivers and benefits of its decision to launch two independent public companies before year-end 2012.
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More Articles Tagged with 'Kraft Foods'
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Bonumose: Plant-Based, Prebiotic Sugar

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March 30, 2023

Plant-Based Foods + Beverages: What’s New? What’s Next?

Remember a child’s kaleidoscope? You put your eye to a cylinder fitted inside with angled mirrors and—as soon as you twist the end of the cylinder—there’s a changing pattern with the shifting of small pieces of colored glass. That’s also something of an apt description for the plant-based food and beverage market, which continues to capture attention as it grows and shifts.

April 18, 2023

Discover the Secret to Creating Exceptional Plant-Based Milks

Consumers are looking for plant-based milks with the protein content and mouthfeel of dairy. In this webinar, you will learn how our specialty enzymes can elevate your milk formulations from functionality to flavor.

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Accelerating New Food Product Design and Development, 2nd Edition

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