The new look updates all aspects of the brand identity: the name, the logo, brand colors, typography, photography, iconography, and packaging
June 24, 2022
The change from “macaroni and cheese” to “mac & cheese”, is meant to reflect the way fans organically talk about the brand. The iconic blue box now features just a single-color hue of blue and amplifies the brand's most recognizable asset — the noodle smile.
New item is available in ground, whole bean and K-Cup formats
May 29, 2015
McDonald’s and Kraft Foods, Northfield, Ill., are giving coffee lovers a new way to enjoy their favorite cup of java in the comfort and convenience of their own homes McCafé packaged coffee is available in grocery, mass merchandise, club and drug retail locations across the United States.
In 2016, U.S. and Canada Kraft Mac & Cheese varieties will be made without artificial flavors, preservatives or synthetic colors
April 20, 2015
Kraft will replace the synthetic colors with those derived from natural sources like paprika, annatto and turmeric. These recipe changes are the latest steps in the Kraft Mac & Cheese journey to delight consumers with on-trend updates to meet consumers' changing lifestyles and needs.
Kraft Foods Group, Inc. announced management changes that will position the company for future growth and success. George Zoghbi, currently Vice Chairman, Operations, R&D, Sales and Strategy, has been named Chief Operating Officer.
Wow. Mattel Inc. certainly threw the marketing world for a loop. To mark the end of X Games Los Angeles 2012, the toymaker set up a life-size, orange Hot Wheels race track, complete with a set of 60-foot-tall double vertical loops. The closing event featured two stuntmen racing real cars—speeding upside down through the loops and then over ramp jumps to the finish line.