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The single serve, ultra-filtered, high-protein milk shake market has been growing rapidly in recent years, and until now the category has been dominated by fairlife® Core Power, which is sourced from conventional non-organic farms.
General Mills announced a strategic sourcing partnership with the largest organic cooperative in the U.S. that will help about 20 dairy farms add around 3,000 acres to organic dairy production over the next three years.
Organic Valley launched Organic Valley Grassmilk Yogurt–yogurt made from Organic Valley Grassmilk. This milk is produced by cows that are 100% grass-fed, with no supplemental feed, grain or soybeans in their diet, just fresh pasture and dried forages.