As vitamin C's antioxidant and general wellness properties are further recognized, it is estimated that consumers will spend over $1 billion on vitamin C by 2004. The vitamin is important in the formation and maintenance of collagen; may help slow the formation of cataracts and lower the risk of developing age-related macular degeneration; helps to maintain vascular integrity, blood pressure, cholesterol levels and heart health; and is a powerful antioxidant capable of neutralizing free radicals.
The ingredient is a non-acidic, standardized, natural form of vitamin C that allows cells to effectively absorb high levels, yet doesn't upset the stomach or erode tooth enamel when taken orally. Additionally, the water-soluble product is free of allergens and GMOs. It can be formulated into supplements, functional foods and beverages.