Compound Natural Foods Inc. has acquired Pure Nature LLC, and its HydroCharge product line of naturally formulated, lower-sugar, lower-carbohydrate, and lower-calorie sports drinks. This is the first acquisition by Compound Natural Foods, whose strategy is to grow by acquiring unique companies and opportunities in the natural foods and beverages sector.
HydroCharge is a naturally formulated sports drink, low in carbohydrates, low in calories and low in sugar, that increases energy, adds an influx of amino acids, replenishes electrolytes, gives a nutritional boost for muscle endurance, and through its scientific and exclusive formula, allows the body to absorb up to 80% of all nutrients. Among other ingredients, it contains Fulvic Acid, an all natural electrolyte, which is intended to rebuild the immune system and help maintain normal blood pressure by removing body toxins -- naturally. HydroCharge is also available with Creatine for adults and without it for children.
Now sold in Colorado, HydroCharge is being prepared for a national rollout, first in the natural food market, and later in mainstream supermarkets. New packaging has been designed and produced for HydroCharge's current line of boxes with individual packets of powder, and jars with a scoop. In addition, HydroCharge will be sold in new ready-to-drink bottles in three flavors: original punch, tangerine and pineapple/peach.
Pure Nature LLC, which will continue to be headed by Joey Canyon, is a wholly owned subsidiary of Compound Natural Foods Inc.