In development for several years, the 16,000-square-foot attraction will feature cereal-theme games, shows and playground equipment. These will be situated in entertainment areas familiar to consumers--Cheerios Play Park, Lucky Charms' Magical Forest, Trix Fruity Carnival and Cocoa Puffs Chocolate Canyon. In addition, the Wheaties Hall of Champions will serve as a tribute to sports entertainment and history.
The Total Nutrition health site and General Mills Farm Factory promise to educate visitors in the production of cereal and will offer visitors a chance to create their own cereal combinations.