Flavored beer is often seen outside the U.S., particularly throughout Europe. This product most definitely should appeal to those consumers who do not like the taste of beer but would prefer not to drink malternatives. This also may be a move on Anheuser-Busch's part to expand their beer market.

This product is designed as an on-the-go snack or as a lunch accompaniment. Plus, the idea of pouring food into the mouth most certainly will grab the attention of younger consumers. It is important to note that this is the first time any cracker has been presented in such a small format. Gripz also are available in a Chips Ahoy variety.