According to a survey of the manufacturer members of the OTA, the fastest-growing organic categories between 1999 and 2000 were soyfoods and other meat/dairy alternatives, meat and poultry and eggs, miscellaneous canned and jarred products, and dairy. Individual projected growth rates for 2000 to 2001 are: soyfoods and other meat/dairy alternatives (94% growth), fiber (53% growth), meat and poultry and eggs (59% growth), miscellaneous canned and jarred products (45% growth), and dairy (41% growth).
New organic standards and labeling rules will add to the appeal of these organic products. Standards will assure consumers that the word “organic” on U.S. products means that the ingredients and production methods have been verified by an accredited certification agency as meeting or exceeding USDA standards for organic production. The new organic standards detail the methods, practices and substances that can be used in producing and handling organic crops and livestock, as well as processed products. They also establish clear organic labeling criteria (see sidebar) and prohibit the use of genetic engineering methods, ionizing radiation, and sewage sludge for fertilization.