PepsiCo has made a new addition to its non-carbonated beverage portfolio -- and implemented one of its most powerful brands in the process -- with a line of flavored milk beverages called Quaker Milk Chillers. They are made with 2% reduced-fat milk and fortified with calcium and seven essential vitamins. Available in three flavors -- chocolate, strawberry and vanilla -- Quaker Milk Chillers is now in stores in the Northeast and Mid-Atlantic United States.
"Many people want the health benefits of milk, but they do not like the taste of plain milk. Quaker Milk Chillers enable them to get many of milk's nutrients in the form of a great-tasting beverage without all of the calories and sugar found in most flavored milks," said Chad Dick, director of marketing innovation, Pepsi-Cola North America. "So when it is time for a snack, we hope people will reach for Quaker Milk Chillers rather than a cookie or a candy bar."