Nonetheless, the report also finds Baby Boomers are returning to restaurants. Boomers were the most frequent users of restaurants until they had children, the report recalls, but restaurant usage began to decline among the group once those offspring arrived. With Boomer nests emptying, older Boomers (those in their 50s) have returned to restaurants, though not the same locales as in their youth.
NPD finds burgers and fries at the top of the list for all adults at restaurants, and Boomers are no different. However, Boomers have expanded their mealtime repertoire to include steak, seafood, soup and salad more often than in their younger days.
Interestingly, while Boomers have returned greatly to these cuisines, it is breakfast that may be the major shift. Unlike so many consumers, Boomers are more likely to eat the morning meal. While younger Boomers (those in their 40s) eat about 303 breakfasts in a year, that number increases 6% to 324 for the Boomer crowd in their 50s.
As Harry Balzer, vice president of The NPD Group, notes, expect Boomers to demand foods to improve the healthful aspects of their diet—be it restaurant or retail offerings.
For more information on The NPD Group report, contact Dora Radwick, 516-625-6190 or Dora_Radwick@NPD.com.