With America's fast-paced culture, convenience has reigned supreme as a primary benefit guiding U.S. consumers' purchasing decisions. However, a study released by Information Resources Inc. (IRI) shows that, while the market for convenience products remains strong, consumers now are demanding a more-robust convenience-based product.
The report, "Times & Trends: Beyond Time Savings: The New Face of Convenience," examines an evolving landscape of convenience solutions that is responding to shifting demographics, growing consumer expectations and rising health concerns.