Shareholders of Hershey Foods Corp. voted to shorten the company's name to The Hershey Co. and to drop the longtime corporate logo—a stylized "H" that resembles a lucky charm.
The new logo is Hershey's iconic chocolate bar, punctuated with a Kiss. The company unveiled its new name and look at the annual shareholders' meeting at the Giant Center in Hershey, Pa. About 1,500 investors attended. Shareholders overwhelmingly voted to approve the name change as the company undertakes a corporate makeover that also includes ventures into cookies, health bars and big-city retail stores.