The fast food industry in New Zealand spent $60 million on advertising last year -- 100 times more than the amount spent promoting fruit and vegetables. While learning of this, delegates to an international conference on healthy eating in Christchurch, N.Z., were warned they needed a global brand if they wanted their message to be heard.
Former advertising executive Paul Jeffreys said fast food companies were spending $1 billion a fortnight promoting their products across the world.