In an effort to capitalize on the shift toward more-healthful beverages, Coca-Cola (Atlanta) is launching a diet version of its flagship cola, Coca-Cola Zero, in June. The introduction makes use of the Zero brand that now graces the diet version of Sprite. Unlike the Sprite product, however, Diet Coke will remain on the market, and Coca-Cola assures, “The launch of Coca-Cola Zero will not impact Diet Coke…since the target audiences are different.”
Similar to Diet Coke, Coca-Cola Zero will have no calories, but the new product will be sweetened with a blend of aspartame and acesulfame potassium. In a unique launch pattern, Zero is set to debut on eBay, a first for Coca-Cola, with all proceeds going to charity.