May 2004 Issue--Manufacturers continue to answer the call for lowered carbs, as new statistics show consumers have incorporated more low-carb foods and beverages in their diet.
According to a survey by Marketing Technology Solutions Inc. (MTS, New York), 70% of respondents have added low-carb products to their diet over the last three months. In what could be troubling news for the processed food industry, nearly one-third of respondents did not purchase low-carb packaged products at all, preferring instead to adopt the low-carb principles into items they cooked themselves.