Campbell's foodservice division has established a successful branding program in recent years, including the beverage stalwart V8. However, with its latest offerings, Campbell's Away from Home division brings the V8 brand firmly out of the beverage arena. These efforts have resulted in a product range that delivers quality ingredients, great taste and, in something rather unique for foodservice, fortification.
The V8 line of soups, chilis and entrées are designed for health-conscious consumers looking for a variety of nutritious and flavorful options. With the products, Campbell is focusing primarily on the non-commercial segment, notes Joyce Friedberg, senior marketing manager of innovations for Campbell's Away from Home. “Within those segments, we are really focusing upon business and industry (B&I), colleges and universities (C&U), healthcare and also in some schools as well.”