Precious few new product ideas win big, but you can improve your odds at this high-stakes game.
I've had the luxury of working on 15 new product lines during my 20-plus years in the food industry. Half of that experience was at Pillsbury and half at Merlin Development, a contract development company that works with a variety of large and small food companies. Experts I interviewed for this story provided what they consider the keys to new product success. A comprehensive view of the development process dictates that all of these key areas must be managed well to boost new product success rates.