It was mostly smaller food manufacturers that produced uniquely flavored products, which were distributed and sold regionally across the country. They were marketed as specialty or gourmet products. Smaller companies could be more innovative and respond more quickly to the needs of the market. Their products tended to be more adventurous.
Today, many of these specialty and gourmet products are produced by some of America's largest manufacturers, and can be found in large grocery chains. Products such as French's (Del Rio, Texas) line of GourMayo, a gourmet-flavored mayonnaise, can be used either as a condiment or a base ingredient in salads such as tuna and chicken. Flavors include Chipotle Chili, Wasabi Horseradish and Sun Dried Tomato.