David Croft, former head of co-op brands and technical at The Co-operative Group, has joined Cadbury Schweppes in the newly created role of ethical sourcing director.

Croft joined the society in 1991 to develop food safety, quality and environmental management systems in food manufacturing across the United Kingdom. As head of co-op brands and technical, he was responsible for a wide range of own-label products from a number of suppliers worldwide.