For its part, the U.S. has been fairly quiet on the issue, though a spokesperson did state that many of the product names have become generic over time.
Thanks to a 1994 agreement between the EU and U.S., certain products already are recognized based on their region of origin. Bourbon whiskey and Tennessee whiskey are two examples of strictly U.S. products. In return for that recognition, U.S. producers may not use the names Scotch whisky, cognac, armagnac, calvados and brandy de Jerez.