ConAgra Food Ingredients is introducing a new whole-grain flour -- Ultragrain White Whole Wheat -- that purportedly allows consumers to enjoy the freshness, sweeter taste and smooth texture available from refined flour products in 100% whole-wheat products. To be unveiled at the International Baking Industry Expo in Las Vegas, the breakthrough ingredient combines the nutritional benefits of whole grains with the taste, texture and finished baked qualities of refined flour.
While many consumers recognize the benefits of whole grains, the taste and texture of whole grains keep them from embracing these types of foods, attests ConAgra. According to a recent Gallup poll, a majority of mothers surveyed said their kids preferred white bread to whole-wheat or wheat bread.