The result is a quick and easy-to-prepare product. Wait staff need only to remove the sealed cover, warm the cup in their hands for a few seconds, then invert the cup and press the center of the bottom panel. The cup slides off, and after the paper disk is removed, consumers are left with a dessert that appears as if it was prepared by a pastry chef. As Denise Gengler, marketing manager - Foodservice Division of Wells' Dairy Inc., explains, the Friazos is a “low-labor, high-margin, fully prepared custom dessert that looks like it was produced in the back of the house, fully contained in a cup.”
When the original cost was quoted, Gengler recalls, Wells' Dairy was unaware that the cup would require modifications to the supplier's equipment. As a result, when Wells was ready to order the cup, they faced a 13-week delay, due to the supplier's lead-time on parts for the equipment.