Responding to the growing demand for foods without trans fatty acids, Kellogg Company announced a major investment in new technologies that will make it possible to reduce or eliminate trans fatty acids while also minimizing the saturated fat content of its products.
As a major part of this investment, Kellogg will become one of the first food manufacturers to use low-linolenic soybean oil through an agreement with Monsanto. Kellogg will use Monsanto's Vistive low-lin soybean oil to reduce or eliminate trans fatty acids in a number of its products.