Bunge Limited announced the formation of an alliance with Procter & Gamble and Peter Cremer North America to produce and market cholesterol-reducing phytosterol ingredients for pharmaceuticals and foods. The alliance creates an integrated supply chain based on Bunge's raw material supply, P&G's marketing and sales expertise, and Peter Cremer's manufacturing capabilities.
Phytosterols are found naturally in plants, fruits and vegetables. Demand for the products has increased in response to the approval of health claims concerning sterol-enhanced food products by the U.S. Food and Drug Administration (FDA) and other regulatory bodies. The companies estimate that by 2008, global demand for phytosterols will top 10,000 tons, a figure that represents a potential market value of between $200 million and $250 million. In 1999, demand was around 4,000 tons.