A new national survey reveals 43% of Americans view lunch as the least important meal to overall health, and it is the least favorite eating experience among the daily mealtimes. In fact, the mid-day ritual is perceived with such little importance that the majority of Americans (58%) will skip it altogether if too busy.
The nationwide survey commissioned by Smoothie King, which interviewed adults ages 18 to 54 about their lunchtime habits, suggests a hectic, on-the-go lifestyle contributes to both skipped meals and subsequent unhealthful food choices. Half of all individuals surveyed view lunch as an opportunity to merely grab a quick bite or to keep working. The vast majority of consumers today (82%) regularly spend 30 minutes or less on lunch; 43% spend as little as 15 minutes or less.