The National Soft Drink Association announced it has changed its name to the American Beverage Association (ABA) to better reflect the expanded range of nonalcoholic beverages the industry produces. The 85-year-old, Washington-based association represents the broad spectrum of companies that manufacture and distribute non-alcoholic beverages, including bottled water, teas, juices, juice drinks, sports drinks, zero-calorie and mid-calorie carbonated soft drinks, regular soft drinks, and milk-based beverages.
"Our members are meeting consumer demand by offering a wider array of beverages than ever before, and we think it's important for our association's name to reflect that," said Will Ball, ABA president. "Americans still love traditional soft drinks, but now there are many more options available so that consumers of all ages can choose the beverage that's appropriate for them at any given time."