The days of the cookie
and cracker subcategories being mainly lowfat or fat-free are long
gone, replaced by products that focus on good taste and premium
quality. In addition, a wide range of products in this category
allowed consumers to interact and play with their food.
J.M. Smucker, Orrville,
Ohio, elected to build on the success of its Smuckers Snackers (peanut
butter, jelly and crackers) with Oatmeal Snackers--oatmeal cookies
with decorative ingredients.